With the fast-paced retail industry, more opportunities continue to open up in order to strengthen and boost the sales of small and medium businesses. One of which is Casual Mall Leasing— or newly called a pop-up space in Shopping Centres.
Although a lot of businesses venture on different selling platforms, having a physical store and direct customer engagement matters in giving a unique consumer experience. When it comes to gen Z it is even more important, as all feedback points out, that gen Z like to do their research on-line, but prefers to go to the physical stores to shop and enjoy a social experience of retail, to mindfully disconnect from screens.
CML in Shopping Centres provides a number of benefits to business such as:
– Versatile and affordable leasing terms depending on the business goal;
– Increase brand awareness and visibility;
– Enable transition from e-commerce platform to the face to face retail environment;
– Test a business strategy/concept or launch a new product in an established retail environment;
– Acquire new local customers and engage with them better;
– Capitalize on retail peak periods such as Christmas and spring season
– Introduce products to purchase-ready customers
We could go on, and majority of Shopping Centres understand that pop -up leasing is a first step for many businesses to test the retail space. That the reason why they invest into the development and purchase of their own pop-up equipment, to make this process easier and more cost effective for their prospective clients, while being able to assure the standard of used displays within their shopping centre group.
We understand the importance and value of having brands presented in a way that attracts target consumers. We work closely with Centre designers executing their vision and using the materials they hand select for each Centre, till they are absolutely happy. Our aim for each CML is that design meets function while quality is never compromised.
Over the years we have designed and manufactured wide range of collection of pop up equipment, depending on needs of each Shopping Centre Group and their clients. We have proven record in national roll-outs of pop up range for QIC and Vicinity- just to name a few and we are always proud to see our various CML range to be used on regular basis in so many Centres.
Thinking of new range of pop-up equipment for your Centre?
Contact us and we will send you our latest pop- up equipment portfolio.